Hospitality Smart

Augmented reality technology is similar to virtual reality technology in many ways, but rather than creating a new digital environment for users, it is concerned with enhancing real-world environments through graphical or informational overlays.

 

Unlike VR technology, it also usually requires nothing other than a smartphone and an app.

Augmented reality apps can be designed so that users can point their phone at a restaurant and see reviews, or opening times.

 

Hotels and other accommodation types can also use augmented reality to provide interactive tourist information maps within their properties, or to create fun opportunities to create user generated content.